Rothaus Brand-Relaunch
immer mit der Ruhe

Rothaus is one of Germany’s most popular beer brands. And they needed a fresh remake of a brand, that practically never had done advertising.

Time stands still in the Black Forest: Here power is tranquility. That’s why Rothaus is in the middle of nature - far from all the noise, where they brew a beer that takes more time than others.
The brand relaunch starting with a new claim:
”Rothaus - Immer mit der Ruhe”