HOrnbach Campaign
Werkstück Edition
The World’s first designer collection that you Can’t buy, Only build.
The idea
How can we make design accessible to everyone?
We invited renown designers to create a new design from scratch, completely made out of materials from a HORNBACH store. This idea went beyond the usual campaign...
Every design piece would need a building instruction and of course how-to videos, so everyone could build them at home with HORNBACH.
Making it the first design piece in the world, that you can’t buy. You have to build it.
Sigurd Larsen designed the first piece “Werkstück Edition 001” that was accompanied with additional documentary about the design process. Enjoy.
Documentary
HoW-To Video
Casefilm
AWARDS
Cannes Lion Silver, Shortlist
ADC Global Silver (2x)
ADC Global Bronze
New York Festival Silver (2x)
New York Festival Bronze
One Show Bronze
Die Klappe
Clio Award Silver
Clio Award Bronze
Eurobest Silver (2x) / Eurobest Bronze (2x)
London International Awards Silver (2x)
Mo: idea, claim, concept, copywriting, execution
Art Direction: Marco Bienek, Sascha Jörres