Share Now - Global Launch
New era of mobility
The world’s biggest automobile players BMW Group and Daimler AG joined forces to create a new era.
With Car2Go and DriveNow becoming one, they needed a campaign to spark excitement for carsharing and most importantly to establish the new name: SHARE NOW
PR-Stunt:
The carsharing experiment
The experiment: If kids can share their toys, adults can do it too, right? We tested it. The video gained over 3 million views in a short period of time.
Mo: idea, concept, copywriting, execution
Creative Direction: Marielle Wilsdorf
Art Direction: Tim Brack
Photographer: Dave Hill
Directors: Kai Sehr (Launch) , Nils Münter (Viral)