HOrnbach Campaign
Du lebst. Erinnerst DU dich?
In a digitalized world, Germany's most beloved DIY store calls on us to focus on what truly matters: the sensational feeling of touch. The tactile experience of working with your bare hands and a variety of materials takes you on an emotional journey, illustrating that DIY brings you back to life.
The first Analog Webstore
Using ASMR, we created the first tangible onlinestore in the world. Exclusively using Hornbach materials -
and the community loved it.
ASMR-Videos
selected
Awards
London International Grand Prix
London International Gold
London International Silver
ADC Global Bronze
New York Festival Gold
New York Festival Silver (2x)
New York Festival Bronze
Cannes Lion Shortlist
Clio Award Gold
Clio Award Bronze
Eurobest Silver (2x)
Eurobest Bronze (2x)
(uvm.)
Mo: idea (Analog Webstore)
Art Direction: Marco Bienek
Creative Direction: Marlon Fischer, Felix Pfanmüller, Gün Aydemir