comdirect Brand Campaign
Auf zu neuen Möglichkeiten
comdirect is Germany’s leading direct bank — and when it was time for a comeback, I stepped in to help shape the strategy and bring the bold campaign “Auf zu neuen Möglichkeiten” to life.
The idea: turn comdirect’s brand elements into dynamic portals, each one opening doors to fresh opportunities and reestablishing the brand in the hearts and minds of the people.
Brand & perfomance
With targeted short formats, we converted every impression into clicks, instantly.
Mo: Creative Direction, Strategy, Copywriting
Art Direction: Elvis Omanovic, Paul Brandi, Kilian Bastian
Directors: PIVO
Photographer: Nicola Rehbein